Vakrangee Limited has announced a strategic partnership with Shriram Life Insurance to make life insurance more accessible and affordable for customers across India, particularly in underserved and remote areas.
Expanding Insurance Access Through Vakrangee Kendras
Vakrangee Kendras, the company’s exclusive branded outlets, play a pivotal role in this partnership. These centers offer a wide range of services, including:
- Banking
- Insurance
- ATMs
- e-Commerce
- e-Governance
- Healthcare
Notably, 83% of these Kendras are located in Tier-4 to Tier-6 cities, ensuring the partnership directly benefits customers in underpenetrated and rural regions, offering them enhanced financial security through life insurance solutions.
Key Benefits of the Partnership
1. Enhanced Accessibility and Affordability:
- The collaboration aims to bridge the insurance gap, enabling customers in remote areas to secure their financial futures.
- By leveraging Vakrangee’s extensive network, Shriram Life Insurance products will reach millions of customers who previously had limited or no access to insurance services.
2. Empowering Individuals and Communities:
- The partnership supports financial inclusion by empowering individuals to plan for their future and protect their families.
3. Comprehensive Service Offerings:
- Vakrangee plans to integrate life insurance with its other services, offering a one-stop solution for diverse customer needs.
Vakrangee’s Vision: ‘AB Poori Duniya Pados Mein’
With its new brand philosophy, ‘AB Poori Duniya Pados Mein’, Vakrangee is focused on making essential services and products easily accessible to every customer. By blending online and offline convenience, the company aims to become India’s most trusted convenience store.
A Step Toward Financial Inclusion
This partnership aligns with Vakrangee’s ongoing mission to expand its range of services and collaborate with leading businesses to enhance the convenience and security of its customers. It marks a significant milestone in advancing financial inclusion across India, particularly for underserved communities.