SBI Life Insurance, the leading new generation life insurer has been rated as the Most Trusted Private Life Insurance Brand, 2012, for the second consecutive year as per the Economic Times Brand Equity – Nielsen Survey.
The Most Trusted Brand survey evaluates brands on the basis of media visibility, consideration, specialty and customer confidence.
The ET Brand Equity – Nielsen survey is based on interviews from over 8,000 respondents in 13 cities, distributed across socio economic classifications age, income and Geography. Awareness, familiarity, high equity and unique proposition are key attributes of the brands that are featured in the survey.
