Initiative Overview
Max Life Insurance has announced the ‘Aarohan’ initiative to expand its distribution network by adding 75 new offices in Tier 3 and Tier 4 cities across India. The initiative aims to enhance insurance awareness and recruit local life advisors to better serve underserved markets.
Current Network
Max Life currently reaches approximately 44 lakh customers through over 300 branch offices and 10,000 bank partner branches. The ‘Aarohan’ initiative will build on this by focusing on financial security and inclusion.
Additional Efforts
The initiative includes health camps and digitalization efforts to support customers comprehensively. Chief Distribution Officer Sumit Madan emphasized that ‘Aarohan’ aligns with IRDAI’s vision of ‘Insurance for All by 2047,’ targeting rural and semi-urban regions.
