Max Life Insurance Company Ltd. has announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming season of the Indian Premier League 2021. Fortifying the partnership for the third consecutive year, Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg.
Through the means of this partnership, Max Life seeks not only to motivate the RCB cricketers to play with ‘Protection on the Front Foot’ but also encourage its larger fan base to protect themselves with term life insurance financially.
Commenting on the partnership, Aalok Bhan, Director & Chief Marketing Officer, Max Life, stated, “It’s true that consumer sentiments remained largely affected due to COVID -19, but with the nation binding event that cricket and especially Indian Premier League is, one can look forward to a positive spin. We are thrilled to partner with Royal Challengers Bangalore for the third consecutive year as their official life insurance partner. Through the means of this partnership, we aim to reach out to the team’s diverse and dynamic audience base with the message that they are the difference in the lives of their loved ones. Also, in these financially challenging times brought by the pandemic, it remains crucial to consider life insurance for securing one’s financial future, especially with term insurance plans, that offer income benefits, at the time that it is needed the most.”
