An independent brand valuation consultancy, Brand Finance, took 5,000 companies from India and ranked them in accordance to their brand value. And to no one’s surprise, the LIC has secured its place in the second position after Tata Group as the most valued brand in India at $7.3 billion. The company increased its value by 22.8% to jump from fourth position last year.
The largest insurance company in India, LIC has been operational for over six decades. It’s not only limited to the Indian market, but has global partnerships operation in Fiji, London, Sri Lanka, Nepal, Bahrain and Saudi Arabia.