Max Bupa has been conferred with top honor for technology maturity at the fourth edition of India Insurance awards. Max Bupa was recognized as the company with the most effective and mature technology infrastructure in the health insurance industry. Max Bupa has received the award ‘Technology Maturity’ for its focused utilization of technology to deliver the best in class service experience to its customers. The awards were presented at a special ceremony attended by the industry leaders in Mumbai
Max Bupa has been an exemplar in providing seamless and personalized customer experience through advanced technological implementation. Max Bupa had made significant investment in its technology capabilities, including in-house development and support teams to ensure agility and responsiveness for changing business needs. The management has a clear roadmap to ensure that the technology implementation maintains its competitive edge and addresses the evolving customer needs. The core policy administration system at Max Bupa was inherited from its parent company BUPA and evolved over 18 years basis the market experience of Bupa across countries.
On receiving the award, Manasije Mishra, Chief Executive, Max Bupa said “We are delighted to be recognized for our continued investment in technology and infrastructure to provide a seamless experience to our customers. Role of technology will be pivotal to the industry’s growth and as the industry continues to evolve, Indian Insurance awards recognize early innovators that lead the way. For us, customer is always at the core and, we will continue to invest in offerings and services that will benefit them.
The Indian Insurance Awards have been conceptualised to honour performance, growth and excellence in the Indian insurance industry, and raise the benchmark year on year for industry participants.
The jury comprised of an esteemed panel from the Indian Insurance industry including S B Mathur, Secretary General, Life Insurance Council, R Chandrasekaran, Secretary General, General Insurance Council and Vepa Kamesam, Managing Director, Institute of Insurance and Risk Management. The jury conducted detailed research and assessment on market performance of the qualifying companies.
Earlier this year, Max Bupa was also conferred with the Model Insurer Asia of the Year 2014 by the analyst firm Celent for usage of advanced technology in insurance.
