Reliance General Insurance has recently rolled out its digital marketing campaign #CoveredHai, which takes customers on a nostalgic experience with a video that integrates insurance expectations with unforgettable memories of childhood cricket situations.
The primary aim of the company is to connect with customers emotionally by conveying the message that unforeseen situations like losing the only ball, bad weather, or even parents ending a child’s game, etc. may not be covered, but the broken windshield of vehicle is.
#CoveredHai campaign reinforces the brand’s mission in order to satisfy the customer’s need for insurance cover during crucial times. The video has been created in collaboration with AGENCY09, and it is live over digital media as well as social media platforms.
Rakesh Jain, CEO, Reliance General Insurance, said, “Cricket happens to be India’s most loved and celebrated sport and #CoveredHai connects with fans across the country during this season to strengthen our existing relationship as well as build new ones.”
