Agri-tech start-up FAARMS, in association with Reliance General Insurance Company Ltd. (RGICL), has introduced customized digital insurance solutions for the rural population especially the farmers. The partnership is aimed at offering comprehensive financial protection to the uninsured individuals of the country.
Faarms is a single point e-commerce platform for farmers for all farming related inputs from seeds, agrochemicals, machinery and animal feed in India. Currently Faarms is connected to farmers in Punjab, Haryana, UP, Uttarakhand, Rajasthan, Gujrat & MP.
Under this collaboration, not just the farmers but any individual from these regions can conveniently access and choose from a range of health and cattle insurance on the FAARMS app at the touch of a button on their smartphones. The features and offerings of the insurance products are specially customized by Reliance General Insurance keeping in mind the insurance requirements of the farmers. For instance, the premium cycles of these products have been structured around the harvest season to enable farmers to pay their insurance premiums conveniently. This will allow farmers to reap the benefits of uninterrupted insurance coverage.
“Reliance General Insurance has been known to come up with innovative Insurance products and it is a moment of pride for us to have an opportunity to work together for the farmers of our country. From just being an Agritech firm, we aim to become a Rural Tech company catering to the needs of rural Indians and this a step closer to our dream”, said Taranbir Singh, Co-founder & CEO of Faarms.
