BerkshireInsurance.com has associated with CarDekho.com – the winner of best and most popular Indian automotive website of the year 2012 – to present the first edition of the CarDekho Awards 2013. This is a one of its kind award in the automobile sector where readers and subscribers get to vote and choose the winners, irrespective of sales numbers. These awards are the current voice of the Indian consumers – a direct feedback from Indian buyers to the automakers.
The event has been split in 10 basic categories of awards. Categories are defined based on car segments – Hatchbacks, Sedans, SUVs, UVs and Luxury vehicles. Under each segment there are two kinds of awards – one for the most popular in the whole year and other is the Best of 2012. In Best of 2012 the nominees are the cars that were launched or had a major facelift in 2012. Best of 2012 category is applicable only if there are 4 or more contenders. Most popular category has 8 nominees. Given the number of cars in hatchback segment it has been spilt into two as Hatchbacks and Premium Hatchbacks. Premium Hatchbacks for the purpose of CarDekho Awards 2013 has been defined as all hatchbacks whose base variant costs above Rs. 4 lakhs(ex-showroom, New Delhi). The cars chosen for each category are based on CarDekho analytics data of 2012. Based on an online voting concept, CarDekho Awards 2013 aims at recognizing the winners that the masses choose.
Mr. Arun Balakrishnan, CEO Berkshire Insurance India, said, “Cardekho.com is one of the premier car comparison websites in this country and it truly contributes towards enabling a good purchase decision for the customer. At BekshireInsurance.com we share a similar belief of providing good and reasonable priced car insurance products online. We believe that a customer who is looking to compare and shop for cars should also compare and shop for insurance rather than just relying on the product offered by the car dealer. These awards are a good platform for us to reach out to the online car user base in India and hence we would like to be associated with it. We hope to see surging customer interest towards these awards.”
Through association with these awards, BerkshireInsurance.com will reach out to the community of online car users and re-inforce that an appropriate insurance is an important consideration for anyone who loves their car.
On the occasion, Mr. Amit Jain, CEO CarDekho explained, CarDekho is excited to announce its first edition of CarDekho Awards which are unique as our users are the jury. As carefully as the categories have been selected, keeping in mind the most popular classes of cars of the date, so have been the contenders that would be competing in each of them. Based on significant factors like viewership, segment and launches in last year categories were defined. Nominees for each category were chosen based on CarDekho’s Analytics data. We have picked the most worthy candidates for participation in each of the award sections, so that the fight is worth a watch and a cheer in every possible manner. Analytics data that we used represents over 50 Million visitors and over 300 Million page views in 2012 and with that much user data the nominees do represent the popular cars in each category.
CarDekho People’s Choice Awards, 2013 nominees under different categories are:
Most Popular Hatchback : The most popular hatchback vehicles are picked from our 2012 calendar year’s analytic data with base model costs below Rs 4 lakh (ex-showroom, New Delhi). The nominations are as follows: Maruti Suzuki Alto 800, Ford Figo, Hyundai EON, Chevrolet Beat, Hyundai i10, Maruti Suzuki Wagon R, Hyundai Santro, Tata Indica eV2.
Most Popular Premium Hatchback : The most popular Premium hatchback vehicles are picked from our 2012 calendar year’s analytic data with base model costs above Rs 4lakh (ex-showroom, New Delhi). The nominations are as follows: Maruti Suzuki Swift, Hyundai i20, Volkswagen Polo, Toyota Etios Liva, Maruti Suzuki Ritz, Honda Brio, Nissan Micra, Tata Indica Vista.
Most Popular Sedan : The most popular hatchback vehicles are picked from our 2012 calendar year’s analytic data. CarDekho’s most popular sedans include Maruti Suzuki Swift Dzire, Hyundai Fluidic Verna, Nissan Sunny, Toyota Etios, Skoda Rapid, Honda City, Volkswagen Vento, Tata Manza Club Class.
Best Sedan 2012 : All the new sedans or the ones with major facelift/changes that were launched in-between 1st January 2012 to 31st December 2012 have been chosen. The nominations for this section include Maruti Suzuki Swift Dzire, Hyundai Elantra, Hyundai Sonata, Renault Scala and Toyota Camry.
Most Popular SUV : The most popular SUV’s are picked from our 2012 calendar year’s analytic data. The nominations for this category include Renault Duster, Mahindra XUV500, Mahindra Bolero, Mahindra Scorpio, Toyota Fortuner, Tata Safari Storme, Tata Sumo Grande and Mahindra Ssangyong Rexton.
Best SUV 2012 : Best SUV 2012 All the new vehicles or the ones with major facelift/changes that were launched in-between 1st January 2012 to 31st December 2012 have been chosen. These include Renault Duster, Tata Safari Storme, Mahindra Ssangyong Rexton and the Mitsubishi Pajero Sport.
Most Popular UV : The most popular Utility Vehicles are picked from our 2012 calendar year’s analytic data. The nominations for the UV segment are Maruti Suzuki Ertiga, Toyota Innova, Mahindra Xylo, Mahindra Quanto, Nissan Evalia and Tata Aria.
Most Popular Luxury Car : The most popular Luxury Cars are picked from our 2012 calendar year’s analytic data. The nominations for the luxury segment are BMW X1, Audi Q3, BMW 3 Series, Audi A4, Mercedes-Benz C-Class, Land Rover Range Rover Evoque, Jaguar XF, BMW 5 Series.
Best Luxury Car 2012 : All the new Luxury cars or the ones with major facelift/changes that were launched in-between 1st January 2012 to 31st December 2012 have been chosen. The nominations for this include BMW 3 Series, Audi Q3, Mercedes-Benz B-Class, Land Rover Range Rover, Audi S4, BMW 6 Series Coupe, Mercedes-Benz M-Class, Audi A4.
Manufacturer of the Year : The most popular Manufacturers are picked from our 2012 calendar year’s analytic data. The top 8 contenders are Maruti Suzuki, Hyundai Motors, Mahindra & Mahindra, Tata Motors, Ford, Toyota Kirloskar, Chevrolet and Honda.
Votes can be cast till 7th February 2013, whereas results are slated down for declaration on 11th February 2013. There are various prizes for voters including an Apple iPad Mini, Ten 2 Night 3 Day vacations, Five Apple iPod Shuffle and Fifty other car accessories. Go ahead and Vote for your favorite car, and who knows you might get lucky and receive a special gift in the New Year!
The title sponsor of CarDekho Awards, 2013 is BerkshireInsurance.com and cosponsor is Sterling Holidays Resort.
