Aviva Plc has taken full ownership of Aviva India, months after the Indian government approved 100% foreign direct investment (FDI) in the insurance sector. The move consolidates Aviva’s position in India, enabling greater strategic flexibility and operational control over its life insurance business in the country.
Aviva India, which offers life insurance products through bancassurance, agency, and direct channels, will now operate as a wholly-owned subsidiary. The acquisition allows Aviva to streamline decision-making, expand product offerings, and strengthen its distribution network in a fast-growing insurance market.
Industry experts note that full foreign ownership is likely to attract further investment, enhance innovation, and accelerate the growth of the insurance sector in India, especially as global insurers look to capitalize on the country’s rising life insurance penetration and digital adoption.
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