Bajaj General Launches MHCP EDGE+ Health Plan
Bajaj General Insurance Limited has launched My Health Care Plan Edge+, a new health indemnity product designed to offer flexible and higher medical protection amid rising healthcare expenses. The plan provides sum insured options from Rs. 5 lakh to Rs. 5 crore and is available for both individual and family floater customers.
The product has been developed as an enhanced version of the insurer’s existing My Health Care Plan offering. It combines core hospitalisation cover with optional add-ons and riders, allowing customers to customise protection according to their healthcare needs, life stage and affordability.
The base policy covers hospitalisation expenses, room rent, ICU charges, surgeries, modern treatment methods, AYUSH treatment, day care procedures, domiciliary hospitalisation, organ donor expenses, emergency ambulance services and pre and post-hospitalisation costs. It also offers unlimited reinstatement of the sum insured within the policy year, helping policyholders maintain protection even after multiple claims.
A key feature of the plan is its modular structure. Customers can choose riders such as Consumables Plus, Super Cumulative Bonus, Major Illness and Accident Multiplier, Health Prime, Global Cover, Health Limitless, Age Shield and Smart Tenure. Age Shield allows customers to lock premium at the entry age until a claim is made, while Smart Tenure enables the policyholder to pool the total sum insured across the policy tenure and use it flexibly, including from the first year.
The plan also supports global treatment options, wellness and preventive care benefits, teleconsultations, diagnostic services and lifestyle support through optional riders. MHCP EDGE+ offers lifetime renewability, policy tenure of up to five years and coverage from as early as three months of age. The insurer said the product aims to make health insurance more adaptable, transparent and aligned with real healthcare needs.
Aditya Birla Health Launches Activ Yuva Plan
Aditya Birla Health Insurance has launched Activ Yuva, a wellness-focused health insurance plan designed for young consumers seeking hospitalisation protection along with lifestyle-linked rewards. The product was announced through a press release on 12 May and aims to connect daily health habits such as sleep, exercise and healthy eating with insurance benefits.
The plan offers unlimited hospitalisation cover, enabling policyholders to access continuous protection without exhausting annual limits. It also provides a Yuva Credit Benefit, under which the sum insured can grow up to 11 times over 11 years, helping customers align health cover with changing life-stage needs.
Activ Yuva also includes OPD benefits of up to five times, covering consultations, diagnostics, medicines and wellness-related expenses. The policy further provides income protection through a fixed payout during extended hospitalisation, helping policyholders maintain financial continuity during medical emergencies.
A key feature of the product is its wellness-linked reward framework, offered through the insurer’s HealthReturns model. Customers can earn benefits by maintaining healthy habits across three areas: eating, movement and recovery. Logging two meals a day for 21 days in a month can unlock a 10% HealthReturns boost, while maintaining more than 7,500 daily steps or burning 250 calories can earn bonus Active Dayz. Sleeping seven to eight hours for 21 days in a month can provide up to 15% additional HealthReturns.
The plan also includes worldwide maternity cover and an ON/OFF policy option, which allows customers to temporarily pause the policy during extended overseas travel while retaining continuity. The insurer said the product reflects a shift from traditional claim-based insurance towards a more integrated model where preventive health behaviour is rewarded.
Tata AIG Launches Accident Super Guard Plus
Tata AIG General Insurance Company Limited has launched Accident Super Guard Plus, a flexible personal accident insurance solution aimed at providing financial protection against accidental death, disability and accident-related hospitalisation. The product has been introduced at a time when accidental risks remain a major concern in India, with the Ministry of Road Transport and Highways’ Road Accidents in India 2023 report recording 4.8 lakh road accidents and 1.73 lakh fatalities during the year.
The policy is designed on a modular structure, enabling customers to align their coverage with income levels, liabilities and lifestyle risks. It provides protection against accidental death, permanent total disability and permanent partial disability. The plan also reimburses medically necessary in-patient hospitalisation expenses arising from accidents, along with defined pre- and post-hospitalisation coverage.
Accident Super Guard Plus also includes optional covers such as Loan Shield, EMI Protection and Pet Care, helping policyholders manage financial commitments arising after an accident. For families, the plan offers child-focused benefits including child education support, academy sessions, surviving child benefits and marriage expense support.
The product further provides value-added assistance such as financial counselling, legal counselling and disability management support. It is available for individuals and families, covering self, spouse and children under one plan. Customers can choose policy tenure options of up to five years, while salaried professionals are eligible for an additional premium discount.
Commenting on the launch, Pankaj Shrivastava, Head, Agency Health, Tata AIG General Insurance, said the product has been designed as a flexible and scalable personal accident solution that adapts to evolving liabilities, income profiles and life-stage needs while keeping protection simple and accessible.
Tata AIA Launches Shubh Health Criti Plan
Tata AIA Life Insurance has launched Shubh Health Criti, a unit-linked life insurance product that combines life cover with a market-linked health fund for future medical needs. The product marks a move towards integrated health planning by combining protection, investment-linked accumulation and wellness support within one solution.
The plan enables policyholders to create a dedicated health fund that can grow through market-linked returns. It provides coverage for more than 60 critical illnesses and allows customers to use accumulated funds for treatment and related healthcare expenses. Unlike conventional critical illness plans that generally offer a fixed lump sum on diagnosis, Shubh Health Criti is positioned as a long-term health funding solution.
A key feature of the product is premium certainty, with premiums locked in for 30 years. It also includes a premium waiver benefit in case of death or disability, helping ensure continuity of the health fund during adverse events. The plan further offers dual-life OPD coverage, accidental death and disability benefits, and a terminal illness rider, expanding its relevance beyond traditional life insurance protection.
The product is also integrated with Health Buddy, Tata AIA’s wellness platform, which provides preventive healthcare services such as cancer screenings, routine health check-ups and personalised health tracking. Jeelani Basha, Chief Business Officer, Partnership Distribution and Group Business at Tata AIA Life Insurance, said, “Health planning has always been reactive – a safety net for when things go wrong. Shubh Health Criti flips that equation by combining a health fund with a wellness ecosystem.”
While the plan offers market-linked growth potential, returns remain subject to market risks. Customers should assess charges, suitability and risk appetite before opting for the product.
