This Women’s Day, Zurich Kotak General Insurance through its latest edition of ‘Drive Like A Lady’ campaign, launched a social experiment designed to challenge one of the most persistent stereotypes on Indian roads — the assumption that women are poor drivers.
To showcase this social bias, a small but noticeable traffic inconvenience was created across a few popular lanes of Mumbai to observe how fast the blame is directed at women. A poorly parked car with a visibly damaged bumper was deliberately positioned between two neatly parked vehicles at multiple locations. Passers-by quickly jumped to conclusions – such as “the driver must be a girl,” “That’s not how men drive”, “probably a girl’s car.”
The reveal that the driver was not a woman sparked mixed reactions to quiet reflection as to how instinctively gender bias shapes everyday assumptions.
The social experiment reinforces the campaign’s central message — that many stereotypes around women drivers simply do not reflect reality and concludes with a powerful message, “Sometimes the real damage isn’t on your car. It’s in the notions.”
The campaign has been rolled out across digital platforms.
To watch the video, visit
Instagram: https://www.instagram.com/reel/DVlD-cUgjFi/?igsh=eTIwMzMya2Q3bDZw
YouTube: https://youtu.be/nPWQ-QtTqrw?si=bhStMKUczRWb8lUH
