Magma HDI launched the ‘Women’s Motorcycle Rally’ as a part of its insurance awareness campaign “Insurance Edutho?” in Kerala. Magma HDI was appointed the lead insurer for Kerala by IRDAI (Insurance Regulatory and Development Authority of India) under its’ State Insurance Plan to achieve the vision of Insurance for all by the year 2047.
The rally includes three women riders Dr. Sana, Aleena, and Shamna, and a few Magma HDI employees who will navigate the roads of Kerala, commencing their journey from Thiruvananthapuram. This three-day rally involves engaging in conversations with residents, elucidating the indispensable role of insurance. The riders will also distribute informative reading material on insurance on their way to Kochi.