Tata AIA Life insurance company has entered into a bancassurance partnership with Citibank to offer its products through the bank channel.
Naveen Tahilyani, CEO & Managing Director, Tata AIA Life explained that through this partnership, they aimed to reach several more customers through not just the bank branches but through its digital presence as well.
A total of nine products would be sold through this channel, including 4 Unit-Linked Plans, one term plan, two non-participatory traditional and two participatory traditional products.
