Bajaj Allianz Life has recently unveiled a campaign targeted at the younger customer segment focusing on millennials looking for early retirement.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “Life Maximiser, the new-age Indian consumer, wants to pursue passion goals, family goals, health goals or giving-back-to-society goals during a pre-defined time horizon. To tap into an enormous existing retirement market opportunity, the campaign leverages the popular sentiment about early retirement life goal, echoed by Life Maximisers, to strike brand resonance and influence financial planning with our value-packed solutions.”
The campaign opens with the statement: is this your age to retire (Yeh bhi koi umar hai retire hone ki)? Opening to an office farewell party, the young protagonist takes it away from there insisting that now is the best time to retire as he doesn’t want to wait for tomorrow and jeena hai today! The treatment of the campaign is young and trendy and surely makes the viewers swing a bit. Keeping to their signature style, Bajaj Allianz Life has yet again provided a campaign unlike any other seen within the life insurance sector.
Under the #EarlyRetirement, Bajaj Allianz Life is showcasing this campaign across leading TV channels and will support it with a strong outreach on radio, outdoor and digital platforms. The company also ties in some of its powerful retirement products to the campaign viz: new-age ULIP – Bajaj Allianz Life LongLife Goal, the monthly income endowment plan – Bajaj Allianz Life Income Assure and the guaranteed monthly income – Bajaj Allianz Life Guaranteed Income Goal.
