Kotak Mahindra Life Insurance Company (Kotak Life) launched a digital campaign called #BarabariKaSaath to celebrate Women’s day throughout the month of March.
Through this campaign, Kotak Life stresses on the importance of protecting the family with a life insurance policy for women as well.
Kotak Life senior EVP marketing Subhasis Ghosh said, “Women are getting more and more socially empowered and contribute equally towards the household needs. Therefore, it is important to address and unlock the nancial potential of women and nancially secure their dependents. The #BarabariKaSaath campaign emphasises on the importance of insuring a women’s life irrespective of her being a homemaker or a working professional as they contribute equally to the household needs.”
