Aviva Life Insurance, has launched two innovative insurance products. The Aviva Signature Investment Plan – Platinum and the enhanced Aviva Signature 3D Term Plan with Preventive Wellness Package represent a significant leap forward, making Aviva the first brand to incorporate a preventive wellness approach into its life insurance offerings.
The launch event, held at The Leela Ambience, Gurgaon, was led by Mr. Asit Rath, CEO and MD of Aviva India. The event also featured esteemed guests including Mr. Amit Khatri, Co-founder of Noise, Mr. Puneet Manchanda, CEO of Fitrofy, and Mr. Neeraj Katare, CEO of Dr. Store, who played crucial roles in developing the Preventive Wellness Package. These plans are crafted to align with Aviva’s vision of “Live Life,” catering to the diverse needs of their customers by ensuring financial security and promoting overall well-being.
The Preventive Wellness Package with Aviva Signature 3D Term Plan
Accompanying the Aviva Signature 3D Term Plan, when purchased with the Cancer Cardio or Critical Illness Rider, is the groundbreaking Preventive Wellness Package. This package, a collaborative effort with Noise, Fitrofy, and Dr. Store, emphasizes proactive health management, offering a comprehensive wellness kit designed to help customers maintain and enhance their health.
Mr. Vinit Kapahi, Head of Marketing at Aviva India, commented, “The launch of the Aviva Signature Investment Plan – Platinum and the enhanced Aviva Signature 3D Term Plan with Preventive Wellness Package underscores our commitment to innovative financial solutions that go beyond traditional offerings. These new plans not only ensure robust financial security but also promote proactive health management, reflecting our vision of enabling customers to ‘Live Life’ to the fullest.”
By integrating wellness into its core offerings, Aviva Life Insurance is redefining its role, moving beyond financial protection to become a proactive partner in the health journeys of its customers. This innovative approach demonstrates a growing synergy between financial security and personal well-being, positioning Aviva as a leader in the life insurance industry.
The Preventive Wellness Package, an integral part of the Aviva Signature 3D Term Plan, includes a comprehensive set of tools and services designed to support proactive health management. It features a smartwatch by Noise, a blood pressure monitor and smart scale by Dr. Store, and an AI-powered nutrition diet planner with 12 expert nutritionist consultations by Fitrofy. Additionally, the package includes a genetic test by MapMyGenome, providing customers with insights into their genetic health risks. This innovative approach ensures that customers can take charge of their well-being while enjoying the financial security provided by Aviva’s insurance products.
