Bandhan Life Launches iInvest Ultima ULIP with Mid-Cap Fund Option
Bandhan Life Insurance has launched iInvest Ultima, a new unit-linked insurance plan (ULIP) that introduces a mid-cap oriented fund option aimed at long-term wealth creation.
The product combines life insurance protection with market-linked investment opportunities, offering policyholders exposure to diversified equity strategies. A key feature of the plan is the inclusion of a mid-cap fund designed to capture growth potential from emerging and expanding companies within the Indian equity market.
The insurer stated that the plan provides flexibility in premium payment terms and investment strategies, allowing customers to align their financial goals with risk appetite and investment horizon. Policyholders can choose from multiple fund options, enabling portfolio diversification across asset classes.
The launch comes at a time when equity markets have witnessed heightened retail participation and increased interest in mid-cap stocks, which are often viewed as offering higher growth potential compared with large-cap counterparts, albeit with relatively higher volatility.
Industry observers note that ULIPs continue to attract investors seeking dual benefits of insurance cover and market-linked returns, especially following regulatory reforms that have enhanced transparency and product disclosures.
By introducing a mid-cap focused fund within the ULIP structure, Bandhan Life aims to cater to investors looking for long-term capital appreciation while maintaining life cover. The move also reflects insurers’ efforts to broaden product offerings in line with evolving investor preferences and competitive market dynamics.
Kotak Life launches ‘Kotak Signature Legacy’- A Whole Life Term Plan that honours a lifetime commitment to family security
Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”) today announced the launch of Kotak Signature Legacy, a whole life term plan that offers increasing life cover up to the age of 99 years; helping individuals strengthen their family’s long-term financial security and build a lasting legacy.
Kotak Signature Legacy responds to a reality among individuals in their 40s and beyond; their protection hasn’t kept pace with their progress.
As careers advance and responsibilities expand, financial commitments such as home loans, EMIs, long-term family goals and aspirations continue to rise. Yet many at this stage may find that their protection inadequate as existing cover is insufficient or not reviewed in a long time
The Kotak Signature Legacy Plan bridges this gap by offering long-term protection that grows with evolving lifestyles and responsibilities, safeguarding financial security while fostering a lasting legacy.
The product offers two plan options:
- Legacy Plan- Whole life cover (till age 99) with increasing life cover
- Legacy Plus Plan- Whole life cover (till age 99) with increasing life cover and return of premium
The product provides a host of in-built benefits, including coverage for terminal illness, an accidental death benefit during the premium payment term and an accelerated critical illness benefit after the premium payment term. Customers also gain access to health and wellness benefits, including complementary medical check-ups every three years.
LIC Introduces Two New Plans to Broaden Insurance Access
Life Insurance Corporation of India has launched two new insurance plans aimed at making group coverage more accessible and affordable for the common public, particularly employees and members of organised groups.
The newly introduced products are structured to simplify enrolment processes and reduce premium outgo, especially under group insurance arrangements. The insurer has indicated that the plans are designed to extend financial protection to a wider segment of society by easing eligibility norms and offering cost-effective coverage structures.
Officials stated that the initiative seeks to strengthen social security coverage, especially for workers in formal and semi-formal sectors who may not have adequate life insurance protection. By leveraging the group insurance framework, the corporation aims to distribute risk across a larger pool, thereby lowering per-member premium costs.
The plans are expected to support employers, associations and institutions seeking structured insurance solutions for their members. Simplified documentation and streamlined servicing processes form part of the product architecture, improving operational efficiency for both policyholders and administrators.
The launch aligns with broader industry efforts to enhance insurance penetration and affordability. As policymakers push towards expanding financial inclusion and social protection coverage, group-based solutions are increasingly viewed as an effective mechanism to reach underserved segments.
The development also reflects LIC’s continued focus on expanding its product suite to meet evolving protection needs while maintaining competitive pricing in a dynamic life insurance market.
Bajaj General Insurance Unveils NRI-Focused Policy with 35% Discount
Bajaj Allianz General Insurance has launched a specialised insurance offering tailored for Non-Resident Indians (NRIs), providing a premium discount of up to 35 per cent.
The newly introduced product, branded as NRInsure, is designed to cater to the insurance needs of Indians residing abroad who maintain financial and family ties in India. The insurer stated that the plan aims to deliver comprehensive coverage while ensuring cost efficiency through discounted premium structures.
According to the company, the product offers coverage options aligned with the specific risk profiles and requirements of NRIs, including flexibility in policy servicing and claims support. The digital onboarding process has been streamlined to enable easier purchase and management of policies from overseas locations.
Officials indicated that the initiative reflects the insurer’s focus on expanding its reach among global Indian communities and addressing protection gaps in this segment. The discounted pricing is positioned as a strategic move to enhance affordability and competitiveness.
The launch comes amid rising cross-border financial engagement by NRIs, who increasingly seek structured risk protection for assets and liabilities in India. Insurers are exploring niche products and tailored offerings to tap into this growing customer base.
The company said it will continue to strengthen digital infrastructure and customer support mechanisms to ensure seamless servicing for policyholders residing outside the country.
Liberty General Insurance Launches Liberty Assure Motor Add-On Cover
Liberty General Insurance has introduced “Liberty Assure”, a value-driven add-on cover designed to enhance the overall motor insurance experience for policyholders.
The insurer stated that the add-on is structured to provide additional financial protection and service benefits beyond standard motor insurance coverage. It aims to address common customer concerns such as claim-related uncertainties and out-of-pocket expenses, thereby improving transparency and convenience during policy tenure.
Liberty Assure is positioned as an optional enhancement that can be bundled with existing motor insurance policies. According to the company, the offering seeks to simplify claims servicing and strengthen customer confidence by providing clearly defined coverage extensions.
Company officials noted that motor insurance remains one of the most competitive segments in the general insurance market, with customers increasingly seeking customised protection features rather than basic third-party or comprehensive covers. Add-on products are gaining prominence as insurers attempt to differentiate their offerings and improve policyholder retention.
The launch aligns with broader industry trends focusing on customer-centric innovation and flexible coverage structures. Insurers are increasingly developing modular motor products that allow policyholders to tailor coverage based on vehicle usage patterns, risk exposure and budget considerations.
With rising vehicle ownership and growing awareness around comprehensive risk protection, the introduction of structured add-on covers is expected to play a key role in improving policy value perception and long-term customer engagement within the motor insurance segment.
