
ICICI Prudential Life Insurance and HDFC Standard Life Insurance will likely be followed by SBI Life Insurance in reacting to a relaxation in foreign investment regulation last year that made share sales more feasible, in a country where most life insurers are part-foreign owned.
“The business potential for insurance companies is large. But too many players are in the market, competition is going up,” said New Delhi-based R.K. Gupta, Managing Director at Taurus Asset Management.

