Meet the Visionaries Behind BimaBro
Insurance has from time immemorial been a noble profession. Like medicine or nursing, one has to dedicate his/her life to a noble cause. Those who provide this service in their humble and noble in render Youman Services to humanity. Yet the stories of footsoldiers who wipe out the tears from the eyes of people at the time times of financial stress often go unnoticed. They are immensely successful in their modest and graceful way.
The Insurance Times wants to bring to the fore the stories of such successful warriors who made significant contributions to society.
We are covering the first story of the series i.e. of BimaBro Prof (Dr) Abhijit K.Chattoraj, Advisory Board Member, The Insurance Times captured this story.
Rajesh Chetan, a renowned poet and social worker, embarked on his insurance journey as an LIC advisor in 1989, driven by a deep sense of ‘Seva Bhaav’ – a spirit of service. He visualized insurance not as a mere product, but as a vital service and a noble profession that touched and transformed human lives. Unlike the prevalent mis-selling practices of the time, Rajesh was committed to ‘right selling’, prioritizing client needs and treating them with utmost respect. His approach was simple: treat customers like family and always prioritize their best interests, especially during claims. This philosophy helped Rajesh Chetan earn huge respect in an industry that suffers perennially from a trust deficit. He instilled this philosophy in his sons, inspiring them to follow in his footsteps.
His eldest son, Raghav Jain inspired by his father’s example, pursued an MBA in Insurance from the prestigious Birla Institute of Management Technology (BIMTECH). A brilliant student, gold medalist of his batch joined the corporate world like his other batchmates. He joined SBI General and served for over nine years.
His youngest son, Keshav, also an alum of BIMTECH joined the industry (Reliance General). However, both the sons felt a strong calling to carry forward their father’s legacy and teachings. This realization led them to launch BimaBro, a platform dedicated to delivering insurance with integrity, transparency, and a true sense of service.
At BimaBro, they prioritize building long-term relationships with their clients, treating them not as customers, but as partners and well-wishers. They go beyond traditional insurance services, offering support in times of need, whether it is assisting with hospital beds or providing guidance on personal issues. This personalized approach has fostered deep trust and allowed them to build lasting relationships.
One particularly memorable experience involved a tailor whose family struggled after his untimely demise. Rajesh, at the beginning of his career in the 1990s, had secured a tailor’s future by introducing him to an LIC policy, Jeevan Mitra. Through diligent efforts, Rajesh ensured the claim was processed, and the family received a cheque of Rs. 6 lakhs, providing them with much-needed hope and stability. The distressed family’s reaction was unforgettable. The tailor’s wife broke down in tears, her gratitude palpable as she expressed heartfelt blessings. That cheque wasn’t just money-it was hope, a lifeline that helped the family regain stability. For Rajesh Chetan, this was a defining moment that reinforced in him, the value of his work. Witnessing the impact of his efforts on that family, the humble effort became a beacon, inspiring him to serve others with even greater dedication in this noble profession. The satisfaction was immense and Rajesh Chetan never looked back.
The father-son duo had to battle hard to stay afloat. The insurance industry, while full of opportunities, also comes with its share of challenges. One significant hurdle the family faced was dealing with unethical practices by some individuals in the market. These individuals often offer customers – part of their commission as an incentive, which not only misleads the client but also compromises the integrity of the profession.
At BimaBro, the family of two-generation insurance professionals has chosen to take a strong stand on ethics and integrity. They prioritize transparency and ensure that their customers are fully educated about their insurance products. ‘Our commitment is to provide customers with the right information, so they can make informed decisions. By staying true to our values and focusing on educating our clients, we’ve built long-lasting relationships based on trust, helping us stay ahead in a highly competitive market’. Quips Raghav and Keshav with pride and adds ‘We are also trying to create a niche by providing solutions in speciality line of products like Liability and Surety Bonds. Looking at the changing landscape of Insurance, we have also focused on affinity lines which involved the digital distribution of insurance’.
To aspiring insurance agents looking to build a successful career in this field, Raghav and Keshav’s piece of advice would be simple yet profound: always be a student of the industry. The market has been evolving at a rapid pace, with new products, regulations, and technologies emerging every day. In this dynamic environment, the ability to learn continuously and, equally important, to unlearn outdated practices is key to staying relevant. A deep understanding of your product is fundamental-your ability to explain complex insurance solutions in a simple, clear way will set you apart from others.
Equally important is maintaining a strong ethical foundation. This industry is built on trust, and a reputation for honesty and transparency will serve you far better in the long run than short-term gains through unethical practices. Always prioritize the best interests of your clients, providing them with accurate and tailored information to help them make informed decisions.
Another crucial aspect is relationship-building. Insurance is a service that goes beyond a transaction-it’s about building lasting relationships with your clients. Be genuine in your approach and take time to understand their needs and concerns. Show them that you are not just selling a product, but helping them secure their future.
Last but not the least, enter this profession with the mindset of helping someone, somewhere, every day. The impact of your work is far-reaching, and knowing that you are making a difference in people’s lives is both rewarding and motivating. If you approach your career with this sense of purpose, success will naturally follow.
