General Insurance articles

Wedding Insurance: The wedding season is just round the corner. While insurance experts suggest buying a cover for your special day to secure the huge expenses in case of a…

Many couples are employed. Did we think over how their homely environment would be, particularly when wife and husband are working in the same office or in the same profession?…

With the rise in affluence and increased product awareness, the middle class is fast emerging as the most lucrative segment of the Indian market for financial services companies. India has…

Cyber crime, Intellectual Property fraud (including counterfeiting and piracy) and Identity theft identified as frauds of the future 70% have no effective mechanism to tackle these futuristic frauds Fraud is…

India is a country with a population of 1.2 billion. It is estimated that 37% of the total population live below poverty line (BPL). Social security for BPL people is…

Here is an article of our Former President of India APJ Abdul Kalam at Wharton India Economic Forum, Philadelphia, March 22, 2008. A Leader Should Know How to Manage Failure…

India’s non-life insurance sector, though growing at 15-20 per cent annually mainly due to health insurance, has to become innovative and dynamic to spread rapidly in non-health segment and may…

"Marketing is delivering of customer delightment  at profit" Goal of market  is  to  target new customers by promising superior value and to keep existing customer by delivering satisfaction.

The concept of insurance plans being sold through banks is called ‘bancassurance’ and there is a lot of interest in this distribution channel from all the stakeholders - customers, banks,…

Grievance is a communicated or in communicated umbrage at an imaginary or real injustice, giving rise to cause for complaint. Grievance is thus anger against a perceived wrong or wrong…