Simplified Language: A Solution for Better Customer Satisfaction
Key Developments:
- Simplification is Key: Pushpa Girimaji, member of the IRDA’s Insurance Ombudsman Advisory Committee, has emphasized the importance of using clear, straightforward language in insurance policy terms and conditions to reduce customer complaints.
- Challenges Highlighted: Speaking at the Insurance Ombudsman Foundation Day event, Girimaji pointed out that technical jargon, confusing terms, and hidden clauses in policy documents often create misunderstandings about coverage, exclusions, and claim procedures. These complexities lead to customer frustration and increased complaints.
Tackling Non-Entertainable Complaints
- Understanding Non-Entertainable Complaints: Girimaji stressed the need to minimize complaints dismissed by the Insurance Ombudsman as “non-entertainable,” which occur when grievances do not meet specific criteria or fall outside the ombudsman’s authority.
- Proposed Changes: Simplified policies can help customers understand their contracts better, potentially reducing the number of such complaints.
Building Trust Through Transparency
- Fair Claims Handling: Girimaji underscored the need for fairness in managing claims. Unclear terms often lead to the rejection of valid claims, fostering distrust in the insurance industry.
- Stronger Relationships: Transparent communication and fair practices can strengthen trust and improve relationships between insurers and customers.
Benefits of Clearer Policies
- Empowering Policyholders: Customers can better understand their rights, limitations, and claim procedures.
- Informed Decision-Making: Clear terms enable policyholders to make well-informed choices when purchasing insurance.
- Reduced Disputes: Simplicity in language can prevent conflicts and streamline the claims process.
A Step Towards Transparency and Efficiency
By adopting simplified, accessible language in policy documents, insurance companies can bridge the communication gap with customers. These changes can reduce grievances, enhance trust, and contribute to a more transparent and customer-centric insurance ecosystem.
