Celebrating Milestones and Strengthening Customer Relationships
Max Life Insurance Company Ltd. (“Max Life”) recently celebrated the 50th edition of its Super Customer Week, a unique initiative aimed at fostering strong customer relationships through engaging and innovative activities. Held across 62 branches in North India, this milestone event saw over 4,000 customer walk-ins, highlighting Max Life’s dedication to customer-centricity.
A Journey of Success Since 2018
Launched in 2018, the Super Customer Week has been a resounding success, touching the lives of more than 53,000 customers across 74 branches in North India in the last quarter alone. By dedicating one week each month to celebrate and engage with customers, this initiative has fostered long-term relationships and transformed customers into brand advocates, significantly enhancing insurance awareness.
Increasing Life Insurance Awareness
Super Customer Week has been pivotal in spreading life insurance awareness in India. According to the recent India Protection Quotient 6.0 findings, the North Zone has seen an increase in life insurance knowledge, from 37 points to 58 points over the past six years. This growth is supported by Max Life’s customer engagement initiatives, with life insurance ownership in North India rising from 59% in 2019 to 70% in 2024.
Innovative Customer Engagement
Each month, Super Customer Week features unique themes and activities that resonate with cultural nuances, ensuring continuous engagement. The initiative reaches Max Life’s 4 million active customers through email, SMS, social media, and in-branch interactions.
Sumit Madan, Chief Distribution Officer at Max Life, said, “The success of our Super Customer Week initiative is a testament to Max Life’s unwavering commitment to customer-centricity and building trust. This innovative platform has strengthened our relationships and highlighted our dedication to engaging with customers in North India.”
Celebrating Trust and Protection
The recent 50th Super Customer Week was a week-long festivity centered on the theme of trust and protection, with a focus on fathers. The event included discussions on protection, savings, health, and child plans, alongside yoga sessions led by celebrity trainers and activities cheering for Team India at the ICC T20 World Cup 2024.
Opportunities for Advisor Recruitment and Sales
Super Customer Week also created significant opportunities for advisor recruitment and sales. Customers engaged in meaningful conversations about various plans, leading to impressive engagement rates and spot closures.
